Lucky 13… ahh it’s the campaign that has really set the foundation for this company.
There has always been a huge place in our hearts for others but especially women. We want to serve them, build them, and learn from them. Since starting My Slip’s Showing we have come across several different women in our lives that have supported us both in and outside of the business. The friendships we have gained with models, photographers, influencers, and online friends throughout this journey are something we treasure deeply. They’re like our own tiny army of women that uplift, inspire, and cheer us on in all the right ways.
If you’re an entrepreneur then you understand what it’s like to always have your mind racing with ideas for your business. What can we improve on? Where can we grow? What is missing in our brand? Ideas come and go but then one sticks out and it just feels RIGHT. That was Lucky 13 for us.
Lucky 13 is all about serving women. We have great confidence that the tiny army of women who are supporting us will lead us to those facing deep struggles and possible tragedy in their lives.
How does it work?
We read the stories you send us. We cry with you. We mourn with you. We seek ways to turn an unfortunate circumstance into a positive experience. We can’t do it without your help though. With the information you provide us with we uniquely select one individual on the 13th of each month to be gifted a free slip. We then call that individual and share with them about who we are and why we’d like to send them a slip. How much information you share with us about the individual you love and care about is up to you. We trust you. We’re just here to brighten someone else’s day.
We’ve done this experiment only twice thus far and both times have been emotional and joyous for both the giver and the receiver. Our slips do not change lives. They do not take away or lighten any tragedy, difficulty, or sorrow one might be facing. They do however inspire women. They physically make you feel comfortable, beautiful, and confident in your own skin. It’s not just about pairing them with cute outfits or learning how to show off the fun layers even though that is fun! We want women to feel special. We want them to know that their stories matter, that they are heard and most importantly, that they are loved.
Will Lucky 13 ever go away? Never. We’re here for it all. So send us the story of someone you love – that grandparent, sister, mother-in-law, aunt, co-worker, neighbor, friend, or whoever else they might be to you. We can’t wait to support the two of you in your friendship and heartache. We’re here to uplift in any way we can.
To gift someone a free slip click here.